When It’s Ok to Use Word Clouds

tl;dr
It’s ok to use word clouds if your goal is to encourage reading of a large set of otherwise unrelated words that are connected to one or two interesting values (and word count in a text doesn’t qualify as interesting).

This I tweeted yesterday and now I feel that if I encourage the (dangerous) use of word clouds, I have to explain this exception in a little more detail. Why is it sometimes ok to use a widely rejected visualization method, and most times not?

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